In 1996, Paula started Alef Bet Jewelry to disrupt the boring, dated Jewish jewelry that was on the market at the time.  

Empowered by the constant request of customers to create more and more designs of modern jewelry with a religious and spiritual feel, while maintaining a modern and fashionable look, she set out to fulfill your request.

Today, Paula is joined by her daughter, Alissa and the two are inspired by current jewelry trends, but with a twist.   

The designs have to touch your soul, create a personal story, or show your faith all without compromising style and quality.

With jewelry durable enough to wear everyday, there is no reason not to add a piece Alef Bet jewelry to your current line of accessories.